Hooked

How to Build Habit-Forming Products

Nir Eyal

Genre

Book Synopsis

"Hooked" by Nir Eyal is a compelling and insightful exploration of the psychology behind building habit-forming products. Eyal uncovers the secrets to creating products that not only grab our attention but keep us coming back for more.

Through a four-step model, Eyal breaks down the components of habit formation. He introduces the concept of the "Hook," a cycle of triggers, actions, rewards, and investments that drive user engagement. With real-life examples, he shows how successful companies apply this model to capture user attention and create addictive products.

Eyal emphasizes the importance of understanding users' internal triggers, the uncomfortable emotions they seek to escape or alleviate. He then explains how to design external triggers that prompt users to take action, setting off the Hook cycle. By analyzing variable rewards, Eyal enlightens readers on the significance of creating products that offer intermittent reinforcement, keeping users hooked.

Moreover, Eyal offers guidance on building habits by using investments as a means to commit users further, making them more likely to return. He illustrates the power of creating an ecosystem of connected users, where each user's investment benefits others, fostering an environment conducive to habit formation.

Throughout the book, Eyal provides practical advice and actionable steps for product designers, marketers, and entrepreneurs to apply the Hook model to their own products. He stresses the ethical responsibility of creating habit-forming products, urging readers to focus on helping users achieve their desired outcomes rather than exploiting their vulnerabilities.

With its concise and informative approach, "Hooked" equips readers with the tools and knowledge to understand the psychology of habit formation and build products that engage users in a meaningful way. Whether you are a business professional or simply curious about the hidden forces behind our tech-driven world, this book offers invaluable insights on breaking through the noise and creating truly captivating products.

Explore More Books

See All
Influence
Beating The Street
Success
She Said
Facing Love Addiction
What It Takes
Necessary Dreams
Bet The Farm
The Messy Middle
The Holy Grail of Investing
The Power of Myth
The Parasitic Mind
The Upanishads
Artificial Intelligence
Focus
Perfectly Reasonable Deviations from the Beaten Track
Peak
The Persian Expedition
The Fall
To Sell is Human
Expert Political Judgement
The Bottomless Well
The Mathematics of Politics
A Heartbreaking Work of Staggering Genius
The Omnivore's Dilemma
One Simple Idea
How To Turn Down A Billion Dollars
At Home in the Universe
Energy Transitions
Growth IQ
Distant Force
Information
Intellectual Life in the Middle Ages
Spiritual Enlightenment, the Damnedest Thing
Modern Times
A Thousand Splendid Suns
The Way of Kings
The Grid
The Cost Disease
The Sun Also Rises
The Better Angels of our Nature
Built from Scratch
The Inevitable
Pandaemonium
Once a Warrior
Technofeudalism
Understanding Comics
The Search
The 22 Immutable Laws of Marketing
The Long Tail
The History of the Future
Bad Therapy
Have Space Suit - Will Travel
Game of Thorns
Pebbles of Perception
The Cultural Cold War
Rebooting AI
The Tao of Charlie Munger
Patient Capital
Xi Jinping: The Governance of China
How To Avoid a Climate Disaster
The Beak of the Finch
The Art of  Scientific Investigation
The Company
The PayPal Wars
Elvis Cole Series
Human Compatible
Monsoon
So Good They Can't Ignore You
A Pattern Language
Change.edu
Breaking Out of Beginner's Spanish
Why Buy Bitcoin
Knowledge and Decisions
Eisenhower
1,000 Foods To Eat Before You Die
Heaven on Earth
The Ancient City
Good To Great
Tap Dancing to Work
Being With Dying
Who Says Elephants Can’t Dance?
Daemon
Don't Feed the Monkey Mind
The Sleepwalkers
Impro
Diocletian and the Roman Recovery
Cryptonomicon
The Count of Monte Cristo
Pilot's Handbook of Aeronautical Knowledge
Adaptive Markets
Mastering The Market Cycle
The Book of Life
No Filter
Inside the Rise of HBO
Discourses on Livy
The Lean Startup
Son of the Morning Star
The Purple Cow
Wild Swans