Googled

The End of the World As We Know It

Ken Auletta

Book Reviews

Book Synopsis

"Googled" by Ken Auletta is a captivating exploration of one of the most influential and disruptive companies of our time. Auletta takes readers on a thrilling journey through the origins, evolution, and controversial success of Google. meticulously researched and impeccably written, this book offers a behind-the-scenes look at the company's founding by Larry Page and Sergey Brin, their audacious vision to organize the world's information, and their relentless pursuit of innovation.

With unprecedented access to Google's key players and executives, Auletta delves into the complex inner workings of the company, revealing the clashes of egos, the strategic moves, and the high-stakes battles with competitors and regulators. He uncovers the challenges Google faces in balancing its desire for innovation with the need to uphold its "don't be evil" mantra, as it navigates the treacherous terrain of intellectual property, privacy concerns, censorship, and the ever-changing landscape of the Internet.

Through extensive interviews and meticulous research, Auletta paints a vivid picture of Google's culture, highlighting its unique workplace atmosphere, its unconventional hiring practices, and its relentless drive for talent. He also explores the corporate and societal implications of Google's power, including its impact on journalism, advertising, and the way we consume information.

"Googled" ultimately provides a comprehensive and insightful examination of how Google has transformed our world, both positively and negatively. Auletta skillfully captures the company's complex history, illuminating the opportunities and challenges it faces as it continues to shape the future of technology and the way we interact with information in the digital age.

Explore More Books

See All
The Scout Mindset
The British Are Coming
The Great Convergence
The Decline and Fall of the Roman Empire
The Power To Compete
Fear and Loathing in Las Vegas
Competitive Strategy
Blink
Believe Me
Idoru
No Ordinary Time
Hard Landing
The Status Syndrome
Open
Common Stocks and Uncommon Profits
The Complete Stories
Mao
Contrarian Investment Strategies
Andy Goldsworthy
Kill It With Fire
Queen of Fashion
Joy on Demand
Leadership and Self-Deception
Upheaval
Atlas Shrugged
Debt
Status Anxiety
Exponential Organizations
Fortitude
Dataclysm
The Godfather
The Blazing World
Tribe
Lost in Shangri-La
Dear Leader
Seeker
Awakening Joy
Stalingrad
The God Delusion
The Gene
Revolution in The Valley
Iacocca
The Little Book of Common Sense Investing
The World That Wasn't
Lasker's Manual of Chess
Thai Stick
The Lights in the Tunnel
Prosperity
Against Empathy
The Constitutional Convention
The World For Sale
Walk in Their Shoes
The Ultimate Resource 2
The Future Is Faster Than You Think
Shadow Divers
Wake Up to the Joy of You
The Story of Civilization: The Age of Faith
The Yellow Pad
The Line Becomes a River
One Summer
Ender's Game
The Peacemaker's Code
The Rise of Superman
Value-added Measures in Education
Without a Doubt
Consolations
The Storytelling Animal
Dune Messiah
The New One
The Tyrrany of Guilt
The Man Who Solved The Market
The Origin of Consciousness in the Breakdown of the Bicameral Mind
The Idea Factory
The Adventures of Tom Sawyer
The Undoing Project
The Red Decade
Stumbling on Happiness
Midnight In Chernobyl
Patient Capital
Destined For War
Oscar
The Yoga Sutra of Patanjali
Delivering Happiness
The Bottomless Well
I Heard God Laughing
My Inventions
If I Could Tell You Just One Thing
The Making of a Philosopher
The Rise and Fall of the Great Powers
The Laws of Thermodynamics
Ham on Rye
The Legend of Henry Ford
Francis Crick
The One Sentence Persuasion Course
The New Science of Strong Materials
Rise of the Robots
1984
Einstein's Mistakes
Losing The Signal
The Watchman's Rattle