Googled

The End of the World As We Know It

Ken Auletta

Book Reviews

Book Synopsis

"Googled" by Ken Auletta is a captivating exploration of one of the most influential and disruptive companies of our time. Auletta takes readers on a thrilling journey through the origins, evolution, and controversial success of Google. meticulously researched and impeccably written, this book offers a behind-the-scenes look at the company's founding by Larry Page and Sergey Brin, their audacious vision to organize the world's information, and their relentless pursuit of innovation.

With unprecedented access to Google's key players and executives, Auletta delves into the complex inner workings of the company, revealing the clashes of egos, the strategic moves, and the high-stakes battles with competitors and regulators. He uncovers the challenges Google faces in balancing its desire for innovation with the need to uphold its "don't be evil" mantra, as it navigates the treacherous terrain of intellectual property, privacy concerns, censorship, and the ever-changing landscape of the Internet.

Through extensive interviews and meticulous research, Auletta paints a vivid picture of Google's culture, highlighting its unique workplace atmosphere, its unconventional hiring practices, and its relentless drive for talent. He also explores the corporate and societal implications of Google's power, including its impact on journalism, advertising, and the way we consume information.

"Googled" ultimately provides a comprehensive and insightful examination of how Google has transformed our world, both positively and negatively. Auletta skillfully captures the company's complex history, illuminating the opportunities and challenges it faces as it continues to shape the future of technology and the way we interact with information in the digital age.

Explore More Books

See All
The Scout Mindset
The Brief Wondrous Life of Oscar Wao
The Great Challenge
The Decadent Society
The Power of Relentless
Fear and Loathing in Las Vegas
Competitive Strategy
Blankie
Believe In People
If At Birth You Don't Succeed
No Rules Rules
Hard Landing
The Status Syndrome
Opportunity Knocks
Common Stocks and Uncommon Profits
The Complete Sherlock Holmes
Mapping the Mind
Contrarian Investment Strategies
An Inconvenient Truth
Kill Switch
Race Against The Machine
Judgment in Managerial Decision Making
Leadership the Outward Bound Way
Upheaval
Atlas Shrugged
Dear Leader
Steal Like an Artist
Exponential Organizations
Fortitude
Data-Driven Marketing
The God That Failed
The Blank Swan
Tribe
Lost in Shangri-La
Dear Chairman: Boardroom Battles and the Rise of Shareholder Activism
Seeking Wisdom
Awakening Joy
Stan Smith
The Goal
The Gay Science
Rework
Ice Age
The Little Book of Common Sense Investing
The World Until Yesterday
Last Chance to See
Thank God for Bitcoin
The Lights in the Tunnel
Psychopolitics
Adapt
The Conquest of Gaul
The World For Sale
Walk in Their Shoes
The Ultimate Resource 2
The Future Is Asian
Shantaram
Wake Up to the Joy of You
The Story of Civilization: The Age of Faith
The Yellow Pad
The Line Becomes a River
One Up on Wall Street
Ender's Game
The Peacemaker's Code
The Rise of Superman
Value Investing
Without Their Permission
Consolations
The Storytelling Animal
Dune Messiah
The New One
The Tyrrany of Guilt
The Man Who Solved The Market
The Origin of Consciousness in the Breakdown of the Bicameral Mind
The Idea Factory
The Adventures of Henry Thoreau
The Undoing Project
The Red Decade
Subliminal
Midnight In Chernobyl
Pattern Recognition
Deng Xiaoping and The Transformation of China
Other People's Money
The Yoga Sutra of Patanjali
Defending Beef
The Botany of Desire
I Think, Therefore I Laugh
My Life on the Road
If The Universe Is Teeming With Aliens...Where Is Everybody?
The Making of Prince of Persia
The Rise and Fall of the Great Powers
The Laws of Thermodynamics
Ham on Rye
The Legend of Henry Ford
Francis Crick
The One Sentence Persuasion Course
The New Science of Strong Materials
River Out of Eden
12 Rules For Life
Einstein's Mistakes
Lost Ocean
The Watchman's Rattle