Googled

The End of the World As We Know It

Ken Auletta

Book Reviews

Book Synopsis

"Googled" by Ken Auletta is a captivating exploration of one of the most influential and disruptive companies of our time. Auletta takes readers on a thrilling journey through the origins, evolution, and controversial success of Google. meticulously researched and impeccably written, this book offers a behind-the-scenes look at the company's founding by Larry Page and Sergey Brin, their audacious vision to organize the world's information, and their relentless pursuit of innovation.

With unprecedented access to Google's key players and executives, Auletta delves into the complex inner workings of the company, revealing the clashes of egos, the strategic moves, and the high-stakes battles with competitors and regulators. He uncovers the challenges Google faces in balancing its desire for innovation with the need to uphold its "don't be evil" mantra, as it navigates the treacherous terrain of intellectual property, privacy concerns, censorship, and the ever-changing landscape of the Internet.

Through extensive interviews and meticulous research, Auletta paints a vivid picture of Google's culture, highlighting its unique workplace atmosphere, its unconventional hiring practices, and its relentless drive for talent. He also explores the corporate and societal implications of Google's power, including its impact on journalism, advertising, and the way we consume information.

"Googled" ultimately provides a comprehensive and insightful examination of how Google has transformed our world, both positively and negatively. Auletta skillfully captures the company's complex history, illuminating the opportunities and challenges it faces as it continues to shape the future of technology and the way we interact with information in the digital age.

Explore More Books

See All
The Gifts of Imperfection
The Four
The Elements of Style
The Celestine Prophecy
Foundation's Edge
When Breath Becomes Air
The Gift of Good Land
Chasing the Light
Seeing Is Forgetting the Name of the Thing One Sees
Sperm Wars
Probability Theory
Becoming Steve Jobs
Red Notice
Antifragile
The Truth about Carbs
The New Penguin Atlas of Ancient History
Bossypants
Should We Eat Meat?
All I Want to Know is Where I'm Going To Die So I'll Never Go There
Crossing the Chasm
Information
Foundations
Certain To Win
Think on These Things
How to Teach Your Baby to Read
The Activist's Media Handbook
The Robber Barons
Kill Decision
When The Wolves Bite
To Dare and to Conquer
Command
The Art of Stillness
Idea Makers
In The Plex
Thank You For Smoking
Strength In Stillness
The Oxford History of Britain
Citizen Coke
How The Scots Invented The Modern World
The Internet of Money Volume 1
Brotopia
The MAGA Doctrine
The Untethered Soul
Poor Charlie's Almanack
Killers of the Flower Moon
Wild And Crazy Guys
The Hydrogen Sonata
Market Wizards
Super Pumped
Filters Against Folly
All Quiet on the Western Front
Founders at Work
The Doors of Perception
1984
Queen of Fashion
Simple & Direct
Ignition!
Being Nixon
The Craft
Bend The Curve
Evicted
24/6
Triumphs of Experience
The Power of Broke
The Hobbit
My Years with General Motors
Intellectuals
Math, Better Explained
Competing Against Luck
How To Decide
Paper Lion
High Output Management
In Cold Blood
Co-Intelligence
Foundation and Earth
Tribal Leadership
Memoirs or Chronicle of the Fourth Crusade and the Conquest of Constantinople
A Practical Guide for Policy Analysis
Tender Is The Night
Happiness
A Few Lessons from Sherlock Holmes
The Story of Philosophy
Devil's Bargain
A Good Man
The Lord of the Rings
Clocks and Culture
Don't Shoot the Dog!
Lagom
The Curse of the Mogul
Cognitive Surplus
Why We Get Fat
Dark Towers
Glass
The Prize
Starlink
Happy Accidents
Digital Gold
The Aeneid
Sex, Drugs, and Rock 'n' Roll
The Song Machine