Googled

The End of the World As We Know It

Ken Auletta

Book Reviews

Book Synopsis

"Googled" by Ken Auletta is a captivating exploration of one of the most influential and disruptive companies of our time. Auletta takes readers on a thrilling journey through the origins, evolution, and controversial success of Google. meticulously researched and impeccably written, this book offers a behind-the-scenes look at the company's founding by Larry Page and Sergey Brin, their audacious vision to organize the world's information, and their relentless pursuit of innovation.

With unprecedented access to Google's key players and executives, Auletta delves into the complex inner workings of the company, revealing the clashes of egos, the strategic moves, and the high-stakes battles with competitors and regulators. He uncovers the challenges Google faces in balancing its desire for innovation with the need to uphold its "don't be evil" mantra, as it navigates the treacherous terrain of intellectual property, privacy concerns, censorship, and the ever-changing landscape of the Internet.

Through extensive interviews and meticulous research, Auletta paints a vivid picture of Google's culture, highlighting its unique workplace atmosphere, its unconventional hiring practices, and its relentless drive for talent. He also explores the corporate and societal implications of Google's power, including its impact on journalism, advertising, and the way we consume information.

"Googled" ultimately provides a comprehensive and insightful examination of how Google has transformed our world, both positively and negatively. Auletta skillfully captures the company's complex history, illuminating the opportunities and challenges it faces as it continues to shape the future of technology and the way we interact with information in the digital age.

Explore More Books

See All
Little Leaders
Dream Yoga
The Language Instinct
Breath
The Complete Works of William Shakespeare
Maybe You Should Talk To Someone
Hatching Twitter
The Gene
Catastrophic Care
Your Symphony of Selves
Quantum Computing Since Democritus
Stuff and Nonsense
The First Crash
Paradigms Of A.I. Programming
Very Good, Jeeves
Gold In The Grass
Selfish Reasons to Have More Kids
Race Matters
Academically Adrift
Mr. Penumbra's 24-Hour Bookstore
Born a Crime
Without a Doubt
Chess Fundamentals
Empire of the Summer Moon
Jim Grant UNICEF Visionary
The Big Score
Writing Down The Bones
Dirt to Soil
Binti
What is Life?
Ishmael
The Evolving Self
7 Powers
The New New Thing
The Business Blockchain
In the Company of Giants
The Great Wave
V for Vendetta
An Everyone Culture
Mr. Putin
Going Clear
The Graveyard Book
Winning
Americana
Zen in the Art of Archery
The Amateur
Essays and Aphorisms
The Myth of the Rational Voter
The Master Algorithm
The Cult of LEGO
Super Mind
Starting Strength
Trick Mirror
The Marked Children
Becoming
Deiter Rams
A Very Expensive Poison
Daring Greatly
Bravey
Sleep in Art
The Mind Doesn't Work That Way
The Man Who Knew Infinity
The Journey of Crazy Horse
On Power
An Astronaut's Guide to Life on Earth
When I Say No, I Feel Guilty
The Terminal List
Three Scientists and Their Gods
Eat a Peach
The Intelligent Investor
DeMark Indicators
Food of the Gods
Montaigne's Essays
The Wright Brothers
The Dip
Meditation Station
The Harder You Work, The Luckier You Get
Dealing with China
Mastering the Core Teachings of the Buddha
Welcome to Your Brain
The Subtle Knife
Conspiracy of Fools
Poor Numbers
High
Rich Dad's Cashflow Quadrant
Black Elk
A Brief History of Intelligence
Ten Lessons for a Post-Pandemic World
The Infinite Game
When
Physics of the Future
Elon Musk
On Being Certain: Believing You Are Right When You're Not
Sex, Ecology, Spirituality
Ponzi's Scheme
Turn the Ship Around!
Fiasco
The Closing of the American Mind
Team Topologies
The Black Swan