Googled

The End of the World As We Know It

Ken Auletta

Book Reviews

Book Synopsis

"Googled" by Ken Auletta is a captivating exploration of one of the most influential and disruptive companies of our time. Auletta takes readers on a thrilling journey through the origins, evolution, and controversial success of Google. meticulously researched and impeccably written, this book offers a behind-the-scenes look at the company's founding by Larry Page and Sergey Brin, their audacious vision to organize the world's information, and their relentless pursuit of innovation.

With unprecedented access to Google's key players and executives, Auletta delves into the complex inner workings of the company, revealing the clashes of egos, the strategic moves, and the high-stakes battles with competitors and regulators. He uncovers the challenges Google faces in balancing its desire for innovation with the need to uphold its "don't be evil" mantra, as it navigates the treacherous terrain of intellectual property, privacy concerns, censorship, and the ever-changing landscape of the Internet.

Through extensive interviews and meticulous research, Auletta paints a vivid picture of Google's culture, highlighting its unique workplace atmosphere, its unconventional hiring practices, and its relentless drive for talent. He also explores the corporate and societal implications of Google's power, including its impact on journalism, advertising, and the way we consume information.

"Googled" ultimately provides a comprehensive and insightful examination of how Google has transformed our world, both positively and negatively. Auletta skillfully captures the company's complex history, illuminating the opportunities and challenges it faces as it continues to shape the future of technology and the way we interact with information in the digital age.

Explore More Books

See All
The Mind of Napoleon
A Guide To Econometrics
History Has Begun
Slugfest
Fertility Pastures
The Soul of A New Machine
The Meaning of It All
The Autobiography of Gucci Mane
Modern Times
Subliminal
Things Never To Tell Children
Dead Wake
Hyperbole and a Half
What Do You Care What Other People Think?
Startups
Olives
Anti Americanism
The Mind Doesn't Work That Way
The Gift of Good Land
Ultralight Backpackin' Tips
The Method Method
The Precariat
Mother of God
When To Jump
Anything You Want
Parasite Rex
The Beak of the Finch
Under Saturn's Shadow
Fingerprints of the Gods
The End of Power
Go To
Tragedy and Hope
Healthy Buildings
The Stopwatch Gang
Quality of Earnings
Lights Out
Dataclysm
Tools of Titans
The Therapeutic Turn
The Age of Surveillance Capitalism
Understanding Michael Porter
My Inventions
Lucky Me
The Harmless People
The Remains Of The Day
The Sixth Extinction
Winning
Same As Ever
Blue Ocean Strategy
Why We Believe in God(s)
The Fever
Startup Playbook
Lessons
The Deficit Myth
History and Geography of Human Genes
House of Morgan
Dare To Fly
What School Could Be
The 4 Hour Work Week
Everything All At Once
Kant and the Platypus
The Slow Midnight on Cypress Avenue
Walt Disney
The Tiger
Maverick
Behind the Beautiful Forevers
The Creature from Jekyll Island
The Ethics of Money Production
Hit Men
The House of Rothschild
Poor Charlie's Almanack
The Knowledge
Don't Make Me Think
On Intelligence
Off The Record
Pride and Prejudice
100 Plus
To Sell is Human
King of Capital
The Complete Guide to Sales Force Incentive Compensation
The Aeneid
Sperm Wars
The Moth Presents All These Wonders
How To Win Friends and Influence People
Leading
A Timeless Way of Building
The Little Prince
The Yellow Pad
Food of the Gods
The Rape of Nanking
America's Cultural Revolution
Profile of a Nation
Liberal Privelege
On Power
Montaigne's Essays
Algorithms to Live By
The Water Dancer
Trump: America First
Hatching Twitter
In the Heart of the Sea