Googled

The End of the World As We Know It

Ken Auletta

Book Reviews

Book Synopsis

"Googled" by Ken Auletta is a captivating exploration of one of the most influential and disruptive companies of our time. Auletta takes readers on a thrilling journey through the origins, evolution, and controversial success of Google. meticulously researched and impeccably written, this book offers a behind-the-scenes look at the company's founding by Larry Page and Sergey Brin, their audacious vision to organize the world's information, and their relentless pursuit of innovation.

With unprecedented access to Google's key players and executives, Auletta delves into the complex inner workings of the company, revealing the clashes of egos, the strategic moves, and the high-stakes battles with competitors and regulators. He uncovers the challenges Google faces in balancing its desire for innovation with the need to uphold its "don't be evil" mantra, as it navigates the treacherous terrain of intellectual property, privacy concerns, censorship, and the ever-changing landscape of the Internet.

Through extensive interviews and meticulous research, Auletta paints a vivid picture of Google's culture, highlighting its unique workplace atmosphere, its unconventional hiring practices, and its relentless drive for talent. He also explores the corporate and societal implications of Google's power, including its impact on journalism, advertising, and the way we consume information.

"Googled" ultimately provides a comprehensive and insightful examination of how Google has transformed our world, both positively and negatively. Auletta skillfully captures the company's complex history, illuminating the opportunities and challenges it faces as it continues to shape the future of technology and the way we interact with information in the digital age.

Explore More Books

See All
Obvious Adams
The Airbnb Story
Leadership
The Mythical Man-Month
Diaminds
The War for Kindness
Changing Minds
Children of Dune
The Intel Trinity
What Do You Care What Other People Think?
Future Forward
Principles for Dealing With The Changing World Order
Failure Is Not An Option
The Cancer Code
Rich Woman
Consider Phlebas
Brave New Medicine
The Art of People
Dictionary of Untranslatables
Abundance
Karl Marx's Theory of History
Fooled By Randomness
Carry on, Jeeves
American Lion
The Sixth Man
The Real Crash
The Bitcoin Standard
On Writing
The First Conspiracy
Wanting
Keeping At It
Harry Potter
The Hunt for Red October
Nourishing Traditions
The Evolution of Cooperation
God's Debris
Made to Stick
The Story of Civilization
Bitcoin is Venice
The Promise of a Pencil
In Praise of Shadows
Lives of the Eminent Philosophers
Beyond Good and Evil
Sit Like a Buddha
The (Mis)Behavior of Markets
The Perfect Bet
To Kill a Mockingbird
Bird by Bird
The World Crisis
The Hobbit
Factfulness
Indigenous Continent
The Gift
The River War
Burn
Getting Things Done
Moorish Spain
Rational Decisions
Living With A SEAL
I Am Not a Tractor
The Art of War
How Asia Works
The Knowledge
Hug Your Haters
Complexity
The Path to Love
Drive
Elon Musk
Merchants of Doubt
Vitamania
Zurich International Chess Tournament, 1953
My Years with General Motors
Resistance (At All Costs)
The Snow Leopard
Mistakes Were Made (But Not By Me)
Dealing with Darwin
The Great War of Our Time
In Pursuit of Happiness and Good Government
Lifespan
Numbers Don't Lie
The Golden Trade of the Moors
Revolution
Startup Playbook
Scotland
The Story of Civilization: The Age of Napoleon
Creation
The Unwritten
Alice in Wonderland
The Fiat Standard
Lean In
ANSI Common Lisp
How Innovation Works
Law, Legislation, and Liberty
Give and Take
Now, Discover Your Strengths
The Spy and The Traitor
Body by Science
Intellectuals and Race
The Rosie Effect
Plowman's Folly