Googled

The End of the World As We Know It

Ken Auletta

Book Reviews

Book Synopsis

"Googled" by Ken Auletta is a captivating exploration of one of the most influential and disruptive companies of our time. Auletta takes readers on a thrilling journey through the origins, evolution, and controversial success of Google. meticulously researched and impeccably written, this book offers a behind-the-scenes look at the company's founding by Larry Page and Sergey Brin, their audacious vision to organize the world's information, and their relentless pursuit of innovation.

With unprecedented access to Google's key players and executives, Auletta delves into the complex inner workings of the company, revealing the clashes of egos, the strategic moves, and the high-stakes battles with competitors and regulators. He uncovers the challenges Google faces in balancing its desire for innovation with the need to uphold its "don't be evil" mantra, as it navigates the treacherous terrain of intellectual property, privacy concerns, censorship, and the ever-changing landscape of the Internet.

Through extensive interviews and meticulous research, Auletta paints a vivid picture of Google's culture, highlighting its unique workplace atmosphere, its unconventional hiring practices, and its relentless drive for talent. He also explores the corporate and societal implications of Google's power, including its impact on journalism, advertising, and the way we consume information.

"Googled" ultimately provides a comprehensive and insightful examination of how Google has transformed our world, both positively and negatively. Auletta skillfully captures the company's complex history, illuminating the opportunities and challenges it faces as it continues to shape the future of technology and the way we interact with information in the digital age.

Explore More Books

See All
The Wright Brothers
Technically Food
Startup
Deep Survival
The Etymologicon
The Complete Novels of Jane Austen
The Coaching Habit
The Innovator’s Solution
Beyond Good and Evil
Walter Benjamin
The Romance of American Communism
The Activist's Media Handbook
Calm Your Mind with Food
The Upside of Stress
The Evolution of Beauty
The Art of Computer Programming
The Four Agreements
A World-Class Education
The Extension of Man
In The Plex
Mr. Putin
Becoming Steve Jobs
A Cultural History of Physics
The Almanack of Naval Ravikant
The Essential Scratch and Sniff Guide to Becoming a Wine Expert
The Jungle Grows Back
Mr. Penumbra's 24-Hour Bookstore
Zorba the Greek
Creation
The Ride of a Lifetime
Mean Genes
The Network State
The Utopia of Rules
Founders' Son
Dancing In The Glory Of Monsters
Art of the Living Dead
Brute
The Terminal List
No Bullshit Guide to Math and Physics
Three Blind Mice
The Right Stuff
The Warrior Ethos
The Fry Chronicles
Fallout
Powerful
Big World, Small Planet
The Omnivore's Dilemma
Tipping Points
Inversions
No Applause - Just Throw Money
How The Scots Invented The Modern World
Lessons for the Living
Bitcoin Billionaires
The Cult of LEGO
Beating The Street
Exhalation
Flu
Dune Messiah
The Subtle Art of Not Giving a F*ck
The Formula
Not Zero
George's Marvellous Medicine
Going Infinite
Eisenhower in War and Peace
A Technique for Producing Ideas
Natural Capitalism
Civilisation
Money: Master The Game
The Score Takes Care of Itself
The Ones We Have Been Waiting For
A Thousand Splendid Suns
Live Free or Die
The Economic Consequences of the Peace
Artemis
On Bullshit
The 80/20 Principle
Einstein's Mistakes
A History of Rome
Epic Measures
The Energy World Is Flat
Pre-Suasion
Civilian Warriors
Built To Last
I Know Why the Caged Bird Sings
Oh, The Place You’ll Go
Grit
The Butterfly Defect
The Surrender Experiment
Kill Switch
The Messy Middle
The Happiness Hypothesis
Saving Capitalism from Short Termism
American Buffalo
The Rise of Superman
Bull by the Horns
The Sympathizer
Good Night, Little Bear
The Belly Art Project
The Curse of the Mogul
Aware