Googled

The End of the World As We Know It

Ken Auletta

Book Reviews

Book Synopsis

"Googled" by Ken Auletta is a captivating exploration of one of the most influential and disruptive companies of our time. Auletta takes readers on a thrilling journey through the origins, evolution, and controversial success of Google. meticulously researched and impeccably written, this book offers a behind-the-scenes look at the company's founding by Larry Page and Sergey Brin, their audacious vision to organize the world's information, and their relentless pursuit of innovation.

With unprecedented access to Google's key players and executives, Auletta delves into the complex inner workings of the company, revealing the clashes of egos, the strategic moves, and the high-stakes battles with competitors and regulators. He uncovers the challenges Google faces in balancing its desire for innovation with the need to uphold its "don't be evil" mantra, as it navigates the treacherous terrain of intellectual property, privacy concerns, censorship, and the ever-changing landscape of the Internet.

Through extensive interviews and meticulous research, Auletta paints a vivid picture of Google's culture, highlighting its unique workplace atmosphere, its unconventional hiring practices, and its relentless drive for talent. He also explores the corporate and societal implications of Google's power, including its impact on journalism, advertising, and the way we consume information.

"Googled" ultimately provides a comprehensive and insightful examination of how Google has transformed our world, both positively and negatively. Auletta skillfully captures the company's complex history, illuminating the opportunities and challenges it faces as it continues to shape the future of technology and the way we interact with information in the digital age.

Explore More Books

See All
Influence
Beating The Street
Success
She Said
Facing Love Addiction
What It Takes
Necessary Dreams
Bet The Farm
The Messy Middle
The Holy Grail of Investing
The Power of Myth
The Parasitic Mind
The Upanishads
Artificial Intelligence
Focus
Perfectly Reasonable Deviations from the Beaten Track
Peak
The Persian Expedition
The Fall
To Sell is Human
Expert Political Judgement
The Bottomless Well
The Mathematics of Politics
A Heartbreaking Work of Staggering Genius
The Omnivore's Dilemma
One Simple Idea
How To Turn Down A Billion Dollars
At Home in the Universe
Energy Transitions
Growth IQ
Distant Force
Information
Intellectual Life in the Middle Ages
Spiritual Enlightenment, the Damnedest Thing
Modern Times
A Thousand Splendid Suns
The Way of Kings
The Grid
The Cost Disease
The Sun Also Rises
The Better Angels of our Nature
Built from Scratch
The Inevitable
Pandaemonium
Once a Warrior
Technofeudalism
Understanding Comics
The Search
The 22 Immutable Laws of Marketing
The Long Tail
The History of the Future
Bad Therapy
Have Space Suit - Will Travel
Game of Thorns
Pebbles of Perception
The Cultural Cold War
Rebooting AI
The Tao of Charlie Munger
Patient Capital
Xi Jinping: The Governance of China
How To Avoid a Climate Disaster
The Beak of the Finch
The Art of  Scientific Investigation
The Company
The PayPal Wars
Elvis Cole Series
Human Compatible
Monsoon
So Good They Can't Ignore You
A Pattern Language
Change.edu
Breaking Out of Beginner's Spanish
Why Buy Bitcoin
Knowledge and Decisions
Eisenhower
1,000 Foods To Eat Before You Die
Heaven on Earth
The Ancient City
Good To Great
Tap Dancing to Work
Being With Dying
Who Says Elephants Can’t Dance?
Daemon
Don't Feed the Monkey Mind
The Sleepwalkers
Impro
Diocletian and the Roman Recovery
Cryptonomicon
The Count of Monte Cristo
Pilot's Handbook of Aeronautical Knowledge
Adaptive Markets
Mastering The Market Cycle
The Book of Life
No Filter
Inside the Rise of HBO
Discourses on Livy
The Lean Startup
Son of the Morning Star
The Purple Cow
Wild Swans