Return to the Little Kingdom

How Apple and Steve Jobs Changed the World

Michael Moritz

Recommended By

Book Reviews

One of the books Keith Rabois recommends for entrepreneurs.

Book Synopsis

"Return to the Little Kingdom" by Michael Moritz delves into the captivating history of Apple Inc., from its humble beginnings in a small garage to its extraordinary rise as one of the most influential technology companies in the world.

Through meticulous research and interviews, Moritz provides an insider's perspective on the remarkable journey of Apple and its co-founder Steve Jobs. He sheds light on the innovative spirit that drove the company's early successes, including the creation of iconic products like the Apple II and the Macintosh.

The book explores the challenges and setbacks faced by Apple during its early years, such as power struggles, technical difficulties, and market competition. Moritz also delves into Jobs' complex personality, his relentless pursuit of perfection, and his vision to create products that revolutionized entire industries.

Additionally, "Return to the Little Kingdom" reveals the transformative impact of Apple's groundbreaking products, from the iPod to the iPhone, which redefined the way we listen to music, communicate, and consume media. Moritz covers the company's highs and lows, including Jobs' departure and eventual triumphant return to Apple.

Bringing the story up to date, Moritz examines the company's global expansion, its dominance in the smartphone market, and the profound legacy left by Jobs after his passing. He provides a comprehensive account of Apple's evolution and the enduring influence it continues to have on modern technology and society.

"Return to the Little Kingdom" uncovers the visionary leadership, groundbreaking creations, and relentless innovation that have made Apple an iconic force in the tech industry. Whether you are a fan of Apple or simply fascinated by the story of a revolutionary company, Moritz's compelling narrative offers an insightful and captivating account of Apple's incredible journey.

Explore More Books

See All
The Intel Trinity
Radical Chic and Mau-Mauing the Flak Catchers
Einstein
Shadow Divers
Wing Leader
The Fourth Revolution
Technopoly
The Girl With the Dragon Tattoo
Drunk Tank Pink
If At Birth You Don't Succeed
Endurance
The World Until Yesterday
Negotiating The Impossible
The New Penguin Atlas of Ancient History
Sleep in Art
Relentless
Bargaining for Advantage
The Path To Power
Medieval Technology and Social Change
Peak
Payoff
Richard Feynman
A Bite-Sized History of France
Life Ascending
Metamagical Themas
Childhood and Society
Let Your Life Speak
Q.E.D.
Confidence Game
The $12 Million Stuffed Shark
The Master Algorithm
A Gentleman in Moscow
The History of the Future
Writing My Wrongs
The Net & The Butterfly
Devil's Bargain
Netflixed
Turtles All The Way Down
Means Of Ascent
Guns, Sails, and Empires
The Paper Menagerie And Other Stories
The Immateriality of the Material
The Grid
Margaret Thatcher: Herself Alone
The Complete Sherlock Holmes
Mind-Body Problem
The Count of Monte Cristo
Absolute Tao
The Lifecycle of Software Objects
Catherine the Great
The Magic of Thinking Big
Co-Intelligence
Sex, Drugs, and Rock 'n' Roll
Spiritually Incorrect Enlightenment
Quality Investing
Karl Marx's Theory of History
The Secret Life of Salvador Dalí
Crucial Conversations
Frisco Kid
Michael Jordan
A Very Expensive Poison
Dark Towers
Read Write Own
The Great War of Our Time
Virtual Society
Positioning
We Were Soldiers Once... And Young
The Battle of Alcazar
The Ancient City
Lasker's Manual of Chess
The Talent Code
Oranges
In Other Words
Rich Woman
The Gift of Adversity
Energy Myths and Realities
The Picture of Dorian Gray
Americana
American Crusade
The Fiat Standard
A Brief History of Time
Getting to Maybe
The New Atlantis
The Inflamed Mind
Triggered
The Hobbit
How Google Works
AOL.com
The Art of Seduction
Innovating Out of Crisis
Human Action
She Said
Shattered
Seveneves
The Iliad
The Charisma Myth
The Way of Kings
Seeking Wisdom
The Beginning Of Infinity
Taken for Granted