Return to the Little Kingdom

How Apple and Steve Jobs Changed the World

Michael Moritz

Recommended By

Book Reviews

One of the books Keith Rabois recommends for entrepreneurs.

Book Synopsis

"Return to the Little Kingdom" by Michael Moritz delves into the captivating history of Apple Inc., from its humble beginnings in a small garage to its extraordinary rise as one of the most influential technology companies in the world.

Through meticulous research and interviews, Moritz provides an insider's perspective on the remarkable journey of Apple and its co-founder Steve Jobs. He sheds light on the innovative spirit that drove the company's early successes, including the creation of iconic products like the Apple II and the Macintosh.

The book explores the challenges and setbacks faced by Apple during its early years, such as power struggles, technical difficulties, and market competition. Moritz also delves into Jobs' complex personality, his relentless pursuit of perfection, and his vision to create products that revolutionized entire industries.

Additionally, "Return to the Little Kingdom" reveals the transformative impact of Apple's groundbreaking products, from the iPod to the iPhone, which redefined the way we listen to music, communicate, and consume media. Moritz covers the company's highs and lows, including Jobs' departure and eventual triumphant return to Apple.

Bringing the story up to date, Moritz examines the company's global expansion, its dominance in the smartphone market, and the profound legacy left by Jobs after his passing. He provides a comprehensive account of Apple's evolution and the enduring influence it continues to have on modern technology and society.

"Return to the Little Kingdom" uncovers the visionary leadership, groundbreaking creations, and relentless innovation that have made Apple an iconic force in the tech industry. Whether you are a fan of Apple or simply fascinated by the story of a revolutionary company, Moritz's compelling narrative offers an insightful and captivating account of Apple's incredible journey.

Explore More Books

See All
On Bullshit
Timelines of World History
The Internet of Money Volume 2
String Theory
Structure and Interpretation of Computer Programs
The Principia
Paradigms Of A.I. Programming
The Bully Pulpit
The Beak of the Finch
Draft No. 4
The Almanack of Naval Ravikant
The House of Getty
Rage Becomes Her
Barbarians At The Gate
The Three Body Problem
Storm of Steel
Play Anything
The Starfish and the Spider
When Genius Failed
Nonviolent Communication
Perfectly Reasonable Deviations from the Beaten Track
Restoring Our Republic
Conflicted
Scientific Advertising
Hit Refresh
Trauma
Systems Medicine
Good Calories, Bad Calories
The Best We Could Do
Visual Explanations
Complexity and the Economy
The Paper Menagerie And Other Stories
Rick and Morty Book Two
When Prophecy Fails
The Salmon of Doubt
Statistical Models
Indistractable
The Death and Life of Great American Cities
Bobby Kennedy
Originals
Exit Interview
On Wings of Eagles
Technopoly
Social Cognition
National Economic Planning
Trade Is Not A Four Letter Word
Pattern Recognition
The DevOps Handbook
Different
The Devil in the White City
The Second Machine Age
The Autobiography of Gucci Mane
Born Standing Up
No Two Alike
Trade-Off
The Wizard of Menlo Park
The Man Without a Face
The Boys in the Boat
The 5 Resets
The Wayfinders
Fast-Track Triathlete
The Story of Civilization: The Age of Reason Begins
All Out War
The Blank Swan
All The Light We Cannot See
A Sound of Thunder and Other Stories
Simple & Direct
Six Easy Pieces
Stories of Your Life and Others
Trailblazer
The Book of Life
True Enough
A Writer's Time
The Fear Book
Permanent Record
The Fry Chronicles
The Minefield Girl
Surely You're Joking Mr. Feynman
What Do People Do All Day?
Negotiating The Impossible
Blueprint
Leading
Small Is the New Big
The Great Influenza
Plagues and Peoples
Limping on Water
Mandela's Way
Ready Player One
Sunset at Blandings
Cultural Strategy
The Theory of Investment Value
Revolution from Within
State of Fear
Steve Jobs & The NeXT Big Thing
Fortune's Formula
Bad Therapy
Memories, Dreams, Reflections
The Slow Midnight on Cypress Avenue
The Decadent Society
Parfit