Return to the Little Kingdom

How Apple and Steve Jobs Changed the World

Michael Moritz

Recommended By

Book Reviews

One of the books Keith Rabois recommends for entrepreneurs.

Book Synopsis

"Return to the Little Kingdom" by Michael Moritz delves into the captivating history of Apple Inc., from its humble beginnings in a small garage to its extraordinary rise as one of the most influential technology companies in the world.

Through meticulous research and interviews, Moritz provides an insider's perspective on the remarkable journey of Apple and its co-founder Steve Jobs. He sheds light on the innovative spirit that drove the company's early successes, including the creation of iconic products like the Apple II and the Macintosh.

The book explores the challenges and setbacks faced by Apple during its early years, such as power struggles, technical difficulties, and market competition. Moritz also delves into Jobs' complex personality, his relentless pursuit of perfection, and his vision to create products that revolutionized entire industries.

Additionally, "Return to the Little Kingdom" reveals the transformative impact of Apple's groundbreaking products, from the iPod to the iPhone, which redefined the way we listen to music, communicate, and consume media. Moritz covers the company's highs and lows, including Jobs' departure and eventual triumphant return to Apple.

Bringing the story up to date, Moritz examines the company's global expansion, its dominance in the smartphone market, and the profound legacy left by Jobs after his passing. He provides a comprehensive account of Apple's evolution and the enduring influence it continues to have on modern technology and society.

"Return to the Little Kingdom" uncovers the visionary leadership, groundbreaking creations, and relentless innovation that have made Apple an iconic force in the tech industry. Whether you are a fan of Apple or simply fascinated by the story of a revolutionary company, Moritz's compelling narrative offers an insightful and captivating account of Apple's incredible journey.

Explore More Books

See All
The Kelly Capital Growth Investment Criterion
Tree Crops
Obsession
The Capitalist Manifesto
In FED We Trust
A Year with Rumi
Hacks
Hansel and Gretel
Rubicon
The Fourth Revolution
Seeing Is Forgetting the Name of the Thing One Sees
The Lifecycle of Software Objects
King of Capital
Slow Horses
The Smartest Investment Book You'll Ever Read
American Exceptionalism
The Price of Tomorrow
Conquest, Tribute & Trade
How to Fail at Almost Everything and Still Win Big
The Macintosh Way
Sustainable Energy Without the Hot Air
The Fabric of Civilization
Leaders
East of Eden
In Cold Blood
Virtual Economies
Why Nations Fail
Bowling Alone
Gödel, Escher, Bach
How To Avoid a Climate Disaster
Caste
The Rosie Project
Extreme Ownership
Eco-Farm
The Subtle Art of Not Giving a F*ck
The Fall
War
Bass Culture
Fallout
Siddhartha
Wing Leader
A World-Class Education
Metamagical Themas
More Money Than God
The Body Keeps The Score
The Lion Tracker's Guide to Life
Infectious Generosity
The Remains Of The Day
Jurassic Park
There Must Be A Pony In Here Somewhere
The New One Minute Manager
Structures
The Plus, Self-Help for People Who Hate Self-Help
Living Within Limits
Starlink
Dreamstate
This Is How They Tell Me The World Ends
What It Takes
Creativity and the Brain
The 22 Immutable Laws of Marketing
Wild
Mindstorms
Mean Genes
The Fabric of Reality
The Professor, the Banker, and the Suicide King
The Mind of Napoleon
Zucked
Vasistha's Yoga
The Art of War in the Middle Ages
The Sandman
Powers of Two
Mindset
Being You
The Most Important Thing Illuminated
McMafia
Seeking Wisdom
Rational Expectations
Ordinary Men
Kochland
The Business Blockchain
A History of the Theory of Investments
The Unincorporated Man
Use of Weapons
The Art of  Scientific Investigation
Your Keys Our Home
How to Get Lucky
Forward the Foundation
Unsavory Truth
The Spider Network
The Truth about Carbs
Deiter Rams
The Ordeal of Civility
The Autobiography of Malcolm X
Neuromancer
The Warren Buffett Portfolio
Acid Test
Models of My Life
The Four Obsessions of an Extraordinary Executive
White Working Class
The Seat of the Soul