World War 3.0

Microsoft, the US Government, and the Battle for the New Economy

Ken Auletta

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Book Reviews

One of the books Keith Rabois recommends for entrepreneurs.

Book Synopsis

"World War 3.0" by Ken Auletta is a gripping examination of the ongoing battle for power and dominance in the digital age. Auletta explores the volatile landscape of the technology industry, where giants like Google, Facebook, and Amazon vie for control, data, and influence.

Delving into the lives and strategies of key figures such as Mark Zuckerberg, Larry Page, and Jeff Bezos, Auletta uncovers the intense struggle for supremacy in the realms of search engines, social networks, and e-commerce. He reveals the cutthroat competition, ruthless acquisitions, and clandestine alliances that define this new era of global technological warfare.

Amidst the clashes of titanic corporations, Auletta also tackles critical questions surrounding privacy, surveillance, and the power of big tech. He raises concerns about the erosion of personal freedoms and the risks posed to democracy in an increasingly connected and monitored world.

With meticulous reporting and insightful analysis, Auletta draws a chilling picture of a society caught in the midst of an escalating conflict where control over information reigns supreme. "World War 3.0" serves as a wake-up call, urging readers to critically examine the immense power wielded by technology giants and the implications it has for our future.

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