Googled

The End of the World As We Know It

Ken Auletta

Book Reviews

Book Synopsis

"Googled" by Ken Auletta is a captivating exploration of one of the most influential and disruptive companies of our time. Auletta takes readers on a thrilling journey through the origins, evolution, and controversial success of Google. meticulously researched and impeccably written, this book offers a behind-the-scenes look at the company's founding by Larry Page and Sergey Brin, their audacious vision to organize the world's information, and their relentless pursuit of innovation.

With unprecedented access to Google's key players and executives, Auletta delves into the complex inner workings of the company, revealing the clashes of egos, the strategic moves, and the high-stakes battles with competitors and regulators. He uncovers the challenges Google faces in balancing its desire for innovation with the need to uphold its "don't be evil" mantra, as it navigates the treacherous terrain of intellectual property, privacy concerns, censorship, and the ever-changing landscape of the Internet.

Through extensive interviews and meticulous research, Auletta paints a vivid picture of Google's culture, highlighting its unique workplace atmosphere, its unconventional hiring practices, and its relentless drive for talent. He also explores the corporate and societal implications of Google's power, including its impact on journalism, advertising, and the way we consume information.

"Googled" ultimately provides a comprehensive and insightful examination of how Google has transformed our world, both positively and negatively. Auletta skillfully captures the company's complex history, illuminating the opportunities and challenges it faces as it continues to shape the future of technology and the way we interact with information in the digital age.

Explore More Books

See All
Moonwalking with Einstein
Mistakes Were Made (But Not By Me)
The World That Wasn't
The Origins of Virtue
The Politics Industry
Chapterhouse: Dune
Beyond The Blue
Parfit
The Case for Nationalism
How Asia Works
The Butterfly Defect
Healthy Buildings
The Richest Man in Babylon
Letters from a Stoic
Creating Shareholder Value
Mother of God
The Etymologicon
That Will Never Work
The Holy Bible
The Spectator
A Story Lately Told
#AskGaryVee
This Brave New World
Tao Te Ching
Execution
The Narrow Corridor
On Immunity
The Story of Civilization: The Age of Voltaire
Hard Drive
Class Warfare
Merchants of Truth
Grass Farmers
Distress
Great Short Poems
Roger Ailes: Off Camera
Twelve Against The Gods
Concentrated Investing
Thus Spoke the Plant
The Dog Stars
Makers
Different
Central Banking 101
The Oz Principle
The Romance of American Communism
The Medici Effect
Call of the Reed Warbler
The Model Thinker
The Rise And Fall Of American Growth
If I Could Tell You Just One Thing
I am Anne Frank
Ordinary Men
The Nature of the Beast
Carrying The Fire
Hateship, Friendship, Courtship, Loveship, Marriage
A Sense of Where You Are
The Essays of Warren Buffett
Active Inference
Determined
The Essential Wooden
I Love Capitalism
Creativity, Inc.
The Picture of Dorian Gray
How to Change Your Mind
Immortality
The Civil Rights Era
Too Big to Fail
The Tyranny of Experts
Alice in Wonderland
The Painted Bird
Crash Proof 2.0
American Buffalo
The Big Ship and Little Digger
The Half-Life of Facts
No Applause - Just Throw Money
A Cure for the Common Company
The Ascent of Money
Hillbilly Elegy
The Formula
Cuckoo
Personal Memoirs of U.S. Grant
The Visual Display of Quantitative Information
The Robotics Primer
Presidents of War
The Decline and Fall of the Roman Empire
Play It Away
Excession
The Culture of Narcissism
Markings
The Fourth Revolution
The Amazing Adventures of Kavalier and Clay
Impromptu
Liar's Poker
The Fortunes of Africa
Dynasty
Courage
Essays In Persuasion
The Sixth Extinction
Nixonland
The Innovators Dilemma
Masters of Doom