Return to the Little Kingdom

How Apple and Steve Jobs Changed the World

Michael Moritz

Recommended By

Book Reviews

One of the books Keith Rabois recommends for entrepreneurs.

Book Synopsis

"Return to the Little Kingdom" by Michael Moritz delves into the captivating history of Apple Inc., from its humble beginnings in a small garage to its extraordinary rise as one of the most influential technology companies in the world.

Through meticulous research and interviews, Moritz provides an insider's perspective on the remarkable journey of Apple and its co-founder Steve Jobs. He sheds light on the innovative spirit that drove the company's early successes, including the creation of iconic products like the Apple II and the Macintosh.

The book explores the challenges and setbacks faced by Apple during its early years, such as power struggles, technical difficulties, and market competition. Moritz also delves into Jobs' complex personality, his relentless pursuit of perfection, and his vision to create products that revolutionized entire industries.

Additionally, "Return to the Little Kingdom" reveals the transformative impact of Apple's groundbreaking products, from the iPod to the iPhone, which redefined the way we listen to music, communicate, and consume media. Moritz covers the company's highs and lows, including Jobs' departure and eventual triumphant return to Apple.

Bringing the story up to date, Moritz examines the company's global expansion, its dominance in the smartphone market, and the profound legacy left by Jobs after his passing. He provides a comprehensive account of Apple's evolution and the enduring influence it continues to have on modern technology and society.

"Return to the Little Kingdom" uncovers the visionary leadership, groundbreaking creations, and relentless innovation that have made Apple an iconic force in the tech industry. Whether you are a fan of Apple or simply fascinated by the story of a revolutionary company, Moritz's compelling narrative offers an insightful and captivating account of Apple's incredible journey.

Explore More Books

See All
The Scout Mindset
The British Are Coming
The Great Convergence
The Decline and Fall of the Roman Empire
The Power To Compete
Fear and Loathing in Las Vegas
Competitive Strategy
Blink
Believe Me
Idoru
No Ordinary Time
Hard Landing
The Status Syndrome
Open
Common Stocks and Uncommon Profits
The Complete Stories
Mao
Contrarian Investment Strategies
Andy Goldsworthy
Kill It With Fire
Queen of Fashion
Joy on Demand
Leadership and Self-Deception
Upheaval
Atlas Shrugged
Debt
Status Anxiety
Exponential Organizations
Fortitude
Dataclysm
The Godfather
The Blazing World
Tribe
Lost in Shangri-La
Dear Leader
Seeker
Awakening Joy
Stalingrad
The God Delusion
The Gene
Revolution in The Valley
Iacocca
The Little Book of Common Sense Investing
The World That Wasn't
Lasker's Manual of Chess
Thai Stick
The Lights in the Tunnel
Prosperity
Against Empathy
The Constitutional Convention
The World For Sale
Walk in Their Shoes
The Ultimate Resource 2
The Future Is Faster Than You Think
Shadow Divers
Wake Up to the Joy of You
The Story of Civilization: The Age of Faith
The Yellow Pad
The Line Becomes a River
One Summer
Ender's Game
The Peacemaker's Code
The Rise of Superman
Value-added Measures in Education
Without a Doubt
Consolations
The Storytelling Animal
Dune Messiah
The New One
The Tyrrany of Guilt
The Man Who Solved The Market
The Origin of Consciousness in the Breakdown of the Bicameral Mind
The Idea Factory
The Adventures of Tom Sawyer
The Undoing Project
The Red Decade
Stumbling on Happiness
Midnight In Chernobyl
Patient Capital
Destined For War
Oscar
The Yoga Sutra of Patanjali
Delivering Happiness
The Bottomless Well
I Heard God Laughing
My Inventions
If I Could Tell You Just One Thing
The Making of a Philosopher
The Rise and Fall of the Great Powers
The Laws of Thermodynamics
Ham on Rye
The Legend of Henry Ford
Francis Crick
The One Sentence Persuasion Course
The New Science of Strong Materials
Rise of the Robots
1984
Einstein's Mistakes
Losing The Signal
The Watchman's Rattle