Return to the Little Kingdom

How Apple and Steve Jobs Changed the World

Michael Moritz

Recommended By

Book Reviews

One of the books Keith Rabois recommends for entrepreneurs.

Book Synopsis

"Return to the Little Kingdom" by Michael Moritz delves into the captivating history of Apple Inc., from its humble beginnings in a small garage to its extraordinary rise as one of the most influential technology companies in the world.

Through meticulous research and interviews, Moritz provides an insider's perspective on the remarkable journey of Apple and its co-founder Steve Jobs. He sheds light on the innovative spirit that drove the company's early successes, including the creation of iconic products like the Apple II and the Macintosh.

The book explores the challenges and setbacks faced by Apple during its early years, such as power struggles, technical difficulties, and market competition. Moritz also delves into Jobs' complex personality, his relentless pursuit of perfection, and his vision to create products that revolutionized entire industries.

Additionally, "Return to the Little Kingdom" reveals the transformative impact of Apple's groundbreaking products, from the iPod to the iPhone, which redefined the way we listen to music, communicate, and consume media. Moritz covers the company's highs and lows, including Jobs' departure and eventual triumphant return to Apple.

Bringing the story up to date, Moritz examines the company's global expansion, its dominance in the smartphone market, and the profound legacy left by Jobs after his passing. He provides a comprehensive account of Apple's evolution and the enduring influence it continues to have on modern technology and society.

"Return to the Little Kingdom" uncovers the visionary leadership, groundbreaking creations, and relentless innovation that have made Apple an iconic force in the tech industry. Whether you are a fan of Apple or simply fascinated by the story of a revolutionary company, Moritz's compelling narrative offers an insightful and captivating account of Apple's incredible journey.

Explore More Books

See All
Montaigne's Essays
Mission
The World is Flat
The Origins of Virtue
The Politics Industry
Charged
Big World, Small Planet
Parents Who Lead
The Celestine Prophecy
How An Economy Grows and Why It Crashes
The Canceling of the American Mind
Healthy Buildings
The Richest Man in Babylon
Letters from a Stoic
Creating Shareholder Value
Mortal Republic
The Evolution of Beauty
That's What She Said
The Holy Grail of Investing
The Spectator
A Technique for Producing Ideas
1,000 Foods To Eat Before You Die
This Brave New World
Talking to Strangers
Execution
The Narrow Corridor
On Grief and Grieving
The Story of Civilization: The Age of Voltaire
Hard Drive
Clear Thinking
Merchants of Truth
Graphs, Maps, Trees
DMT: The Spirit Molecule
Great Expectations
Rock On
Twelve Against The Gods
Concentrated Investing
Thus Spoke the Plant
The Doors of Perception
Maisy Mouse Collection
Diffusion of Innovations
Certain To Win
The Oz Principle
The Romance of American Communism
The Medici Effect
Calm Your Mind with Food
The Model Thinker
The Rise And Fall Of American Growth
If At Birth You Don't Succeed
I Seem To Be A Verb
Order Without Design
The Nature of the Beast
Cashing in on the American Dream
Hateship, Friendship, Courtship, Loveship, Marriage
A Short Guide to a Happy Life
The Essential Scratch and Sniff Guide to Becoming a Wine Expert
Adult Children of Alcoholics
Devil's Bargain
The Essential Writings
I Contain Multitudes
Creativity: Flow and the Psychology of Discovery and Invention
The Picture of Dorian Gray
How To Shoot Video That Doesn't Suck
Imaginable
The Clash of Civilization and the Remaking of World Order
Too Big to Fail
The Tyranny of Experts
All Marketers are Liars
The Painted Bird
Crash Proof 2.0
American Kingpin
The Big Short
The Halo Effect...
Nixonland
A Curious Mind
The Aspirational Investor
High Output Management
The Fortunes of Africa
Cuckoo
Personal Knowledge
The Visual Display of Quantitative Information
The Robotics Primer
Prepared
The Deficit Myth
Play Bigger
Excession
The Curse of the Mogul
Markings
The Fourth Turning
The Amber Spyglass
Impro
Levels of the Game
The Founders
Dynasty
Courage
Essays and Aphorisms
The Sixth Extinction
Nixon Agonistes
The Innovators
Masters of Doom