Return to the Little Kingdom

How Apple and Steve Jobs Changed the World

Michael Moritz

Recommended By

Book Reviews

One of the books Keith Rabois recommends for entrepreneurs.

Book Synopsis

"Return to the Little Kingdom" by Michael Moritz delves into the captivating history of Apple Inc., from its humble beginnings in a small garage to its extraordinary rise as one of the most influential technology companies in the world.

Through meticulous research and interviews, Moritz provides an insider's perspective on the remarkable journey of Apple and its co-founder Steve Jobs. He sheds light on the innovative spirit that drove the company's early successes, including the creation of iconic products like the Apple II and the Macintosh.

The book explores the challenges and setbacks faced by Apple during its early years, such as power struggles, technical difficulties, and market competition. Moritz also delves into Jobs' complex personality, his relentless pursuit of perfection, and his vision to create products that revolutionized entire industries.

Additionally, "Return to the Little Kingdom" reveals the transformative impact of Apple's groundbreaking products, from the iPod to the iPhone, which redefined the way we listen to music, communicate, and consume media. Moritz covers the company's highs and lows, including Jobs' departure and eventual triumphant return to Apple.

Bringing the story up to date, Moritz examines the company's global expansion, its dominance in the smartphone market, and the profound legacy left by Jobs after his passing. He provides a comprehensive account of Apple's evolution and the enduring influence it continues to have on modern technology and society.

"Return to the Little Kingdom" uncovers the visionary leadership, groundbreaking creations, and relentless innovation that have made Apple an iconic force in the tech industry. Whether you are a fan of Apple or simply fascinated by the story of a revolutionary company, Moritz's compelling narrative offers an insightful and captivating account of Apple's incredible journey.

Explore More Books

See All
The Varieties of Religious Experience
Art of the Living Dead
Open
In Praise of Shadows
How The Mind Works
Shattered
The Story of the Human Body
King of Capital
The Song of the Cell
Love Yourself Like Your Life Depends On It
Brave New Words
Behave
As I Lay Dying
The Ten Golden Rules of Leadership
QED
Where Do School Funds Go?
Evolving Ourselves
Schulz and Peanuts
The Little Liar
The Humanure Handbook
Where The Wild Things Are
The Emperor of All Maladies
The Singularity Is Near
Radical Chic and Mau-Mauing the Flak Catchers
Freedom from the Known
Iacocca
Statistical Consequences of Fat Tails
The Method Method
When To Jump
The Art of Living and Dying
Crucial Conversations
Marc's Mission
Daughter of the Heartland
The Odyssey
The DevOps Handbook
How to Make Millions with Your Ideas
The Energy World Is Flat
The Deficit Myth
I'd Like To Play Alone, Please
Physics from Finance
Heretics of Dune
Save The Cat!
Models of My Life
Prosperity
Philosophy and Scientific Realism
Destined For War
More Heat Than Light
Superintelligence
Genghis Khan and the Making of the Modern World
The Meaning of It All
The Girl With the Dragon Tattoo
Lincoln In The Bardo
Lincoln
The Evolution of Cooperation
The Demon Under The Microscope
My Inventions
Sustainable Energy Without the Hot Air
The Origin of Species
Friday Forward
An Apology for the Builder
Permanent Record
Anti Americanism
Reminiscences of a Stock Operator
Howard Hughes
America's Cultural Revolution
Sea Flight
The Quest
The Law
Forged in Crisis
Rational Decisions
On Trails
Calculus Made Easy
Quality Investing
Sex at Dawn
Just Mercy
The Hockey Stick Illusion
Secrets of Closing the Sale
The Plot Against the President
Liberating Learning
Toussaint Louverture
The Museum of Other People
Winners Take All
The Tipping Point
Positioning
Winning The Loser's Game
David Foster Wallace
Treasure Island
Financial Derivatives
Creative Selection
When Reason Goes on Holiday
Greenlights
The Farming Ladder
World War 3.0
The Art of Memoir
Getting It Done
Rock On
I Heard God Laughing
Kill It With Fire
Very Classy