Return to the Little Kingdom

How Apple and Steve Jobs Changed the World

Michael Moritz

Recommended By

Book Reviews

One of the books Keith Rabois recommends for entrepreneurs.

Book Synopsis

"Return to the Little Kingdom" by Michael Moritz delves into the captivating history of Apple Inc., from its humble beginnings in a small garage to its extraordinary rise as one of the most influential technology companies in the world.

Through meticulous research and interviews, Moritz provides an insider's perspective on the remarkable journey of Apple and its co-founder Steve Jobs. He sheds light on the innovative spirit that drove the company's early successes, including the creation of iconic products like the Apple II and the Macintosh.

The book explores the challenges and setbacks faced by Apple during its early years, such as power struggles, technical difficulties, and market competition. Moritz also delves into Jobs' complex personality, his relentless pursuit of perfection, and his vision to create products that revolutionized entire industries.

Additionally, "Return to the Little Kingdom" reveals the transformative impact of Apple's groundbreaking products, from the iPod to the iPhone, which redefined the way we listen to music, communicate, and consume media. Moritz covers the company's highs and lows, including Jobs' departure and eventual triumphant return to Apple.

Bringing the story up to date, Moritz examines the company's global expansion, its dominance in the smartphone market, and the profound legacy left by Jobs after his passing. He provides a comprehensive account of Apple's evolution and the enduring influence it continues to have on modern technology and society.

"Return to the Little Kingdom" uncovers the visionary leadership, groundbreaking creations, and relentless innovation that have made Apple an iconic force in the tech industry. Whether you are a fan of Apple or simply fascinated by the story of a revolutionary company, Moritz's compelling narrative offers an insightful and captivating account of Apple's incredible journey.

Explore More Books

See All
Infinite Powers
Becoming
Subliminal
She Has Her Mother's Laugh
Facing Love Addiction
What is Life?
Nature Via Nurture
Bet With the Best
The Messy Middle
The (Honest) Truth About Dishonesty
The Power of Positive Thinking
The Parasitic Mind
The Upanishads
As A Man Thinketh
Focus
Pebbles of Perception
Payoff
The Persian Expedition
The Farming Ladder
To Sell is Human
Expert Political Judgement
The Box
The Mathematics of Politics
A Higher Loyalty
The Omnivore's Dilemma
One Monster After Another
How to Get Filthy Rich in Rising Asia
At Home in the Universe
Energy Transitions
Growth
Distress
Influence
Inside Trump's White House
Sperm Wars
Modern Man in Search of a Soul
A Time for New Dreams
The Way of Kings
The Gun Seller
The Cost Of Hope
The Sun Also Rises
The Bias That Divides Us
Built To Last
The Inevitable
Pale Rider
On Writing Well
Technically Food
Understanding Comics
The Search
The 4 Hour Body
The Long Tail
The Hitchhikers Guide to the Galaxy
Barbarian Days
Have Space Suit - Will Travel
Game of Thorns
Peak
The Culture Code
Reboot
The Tartar Steppe
Pasture Perfect
XKCD
How The West Grew Rich
The Bed of Procrustes
The Art Of Doing Science And Engineering
The Compleat Strategyst
The PayPal Wars
Elvis Cole Series
Human Action
Money: Master The Game
Snow Crash
A Peace to End All Peace
Changes in the Land
Breaking Out of Beginner's Spanish
Why Buy Bitcoin
Kingpin
Eisenhower
100 Best-Loved Poems
Heaven on Earth
The Araboolies of Liberty Street
Good Profit
Tao Te Ching
Being Wrong
Who's In Charge
Dance to the Tune of Life
Don't Feed the Monkey Mind
The Sleepwalkers
Immortality
Direct Truth
Cryptonomicon
The Courage To Be Disliked
Physics of the Impossible
Against The Gods
Mastering the Core Teachings of the Buddha
The Book of Nothing
No Easy Day
Inside the Rise of HBO
Discovering Your Personality Type
The Lean Startup
Something Like an Autobiography
The Purple Cow
Wild Swans