Marc Benioff

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Marc Benioff

Marc Benioff is an American internet entrepreneur, and the founder, chairman and CEO of Salesforce, one of the world's largest enterprise cloud computing companies.

Scale

Scale

Geoffrey West

Recommended By

Stewart Brand: “This spectacular book on how logarithmic scaling governs everything is packed with news—from the self-similar dynamics of cells and ecosystems to exactly why companies always die and cities don’t.

I dog-eared and marked up damn near every page.”

Marc Benioff: "Geoffrey West's Scale is filled with brilliant insights.

He illuminates the laws of nature underlying everything from tiny organisms and humans to cities and companies, and provides a quantitative framework for decoding the deep complexity of our interconnected world.

If you want to know why companies fail, how cities persist and what is needed to sustain our civilization in this era of rapid innovation, read this amazing book.”

Bill Miller: “If there were a Nobel Prize for transdisciplinary science Geoffrey West would have won it for the work covered in Scale. 

This is a book of great originality and deep importance, containing startling insights about topics as seemingly unrelated as aging and death, sleep, metabolism, cities, energy use, creativity, corporations, and even the sustainability of our existence. 

If you are curious about how the world really works, you must read this book.”

Nassim Taleb: “Each human should learn to read and write, to count, and for those who know how to count, scalability.

Scaling is the most important yet most hidden and rarely discussed attribute—without understanding it one cannot possibly understand the world.

This book will expand your thinking from three dimensions to four. Get two copies, just in case you lose one.”

Vinod Khosla: "The physics behind biology, cities, economics and companies.

Do they grow, scale and die by the same math equations? New insights that are enlightening and delightful."

Tobi Lutke: "Excellent book."

Greenlights

Greenlights

Matthew McConaughy
The Ones We Have Been Waiting For

The Ones We Have Been Waiting For

Charlotte Alter
Find Me Unafraid

Find Me Unafraid

Kennedy Odede

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The Uterus Is a Feature, Not a Bug

The Uterus Is a Feature, Not a Bug

Sarah Lacy
The Precariat

The Precariat

Guy Standing

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Marc Benioff: "Fascinating"

Ghost Fleet

Ghost Fleet

P.W. Singer

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The Future Is Faster Than You Think
Greenlights
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The Ones We Have Been Waiting For
The American Story
Find Me Unafraid
Zucked
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The Uterus Is a Feature, Not a Bug
The Precariat
Ghost Fleet
End of Illness

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