Nassim Taleb: "When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.”

Elon Musk: “Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”

Mark Zuckerberg: “This book delivers completely new and refreshing ideas on how to create value in the world.”

Marc Andreessen: "Zero to One is the first book any working or aspiring entrepreneur must read—period."

Patrick O'Shaughnessy: "So much of investing is herd behavior, this will have you thinking different than the crowd."

Ben Horowitz: "Zero To One is a great book. I learned a lot reading it."

One of Max Levchin's answers to 'What's your favourite business book you'd advise to young entrepreneurs?'

One of the books Keith Rabois recommends for entrepreneurs.

Ryan Petersen: "[One of the books in my] business book canon"

Bryan Johnson: "A must read."

Luis von Ahn: "I like Peter Thiel’s book, 'Zero to One'"

One of five business books Chris Dixon recommended on Twitter.

MrBeast recommended 'Zero to One'.

This book was on Sam Altman's bookshelf.

Fred Wilson: "Chapter five in 'The Hard Thing About Hard Things' is possibly the best thing I’ve read about leading a tech company"

Peter Thiel: “Every management guide presumes that all great companies follow a formula. But successful startups don’t imitate; they build innovations that can’t be copied.

Ben Horowitz knows no recipe guarantees success. He has written the first true guide for protecting a startup from self-sabotage.”

Raoul Pal: "Without question, to me, The Hard Thing About Hard Things by Ben Horowitz is, by far, the best, most brutally honest and incredibly useful book about the realities of starting and running a company, ever written."

Tim Ferriss: "A great book"

Larry Page: "Ben's book is a great read - with uncomfortable truths about entrepreneurship and how to lead to a company.

It's also an inspiring story of a business rebirth through sheer willpower."

Andrew Wilkinson: "'The Hard Things About Hard Things' by Ben Horowitz is one of the best business books I've picked up in years."

Marc Andreessen mentioned 'The Hard Thing about Hard Things' on 'The Tim Ferriss Show' podcast.

Blake Scholl: "'The Hard Thing about Hard Things' is good."

One of Max Levchin's answers to 'What's your favourite business book you'd advise to young entrepreneurs?'

One of the books Keith Rabois recommends for entrepreneurs.

Luis von Ahn read 'The Hard Thing About Hard Things' twice.

One of five business books Chris Dixon recommended on Twitter.

David Friedberg: "[Bill Gates] is putting his money where his mouth is. There's a really good blueprint for this, and he's done the best job of anyone I've seen"

Luis von Ahn: "I started reading Bill Gates' new book on climate change. What an amazing individual."