Austen Allred is the Co-Founder and CEO of Lambda School. Before founding Lambda School, Austen was the co-founder of media platform GrassWire. He co-authored the growth hacking textbook Secret Sauce, which became a best-seller and provided him the personal seed money to build Lambda.
Tim Cook: "Best business book of the century."
Warren Buffett: “The best book I read last year. Phil is a gifted storyteller.”
Alexis Ohanian: "Shoe Dog by Phil Knight is a great one -- had no idea Nike had such a long history."
One of 10 biographies Jason Calacanis recommends reading.
Austen Allred: "Loved [Shoe Dog]"
Tobi Lutke's book recommendation for business leaders.
Anthony Pompliano: "One of the best books I read in 2017"
Brian Armstrong mentioned reading Shoe Dog on his blog.
Bill Gates: "An honest tale of what it takes to succeed in business
Phil Knight opens up in a way few CEOs do in his candid memoir about creating the Nike shoe empire."
Austen Allred: "Snow Crash is now one of my favorite books of all-time"
Tobi Lutke: "Loved it. I’ve read every book by [Neal Stephenson]!"
Fred Wilson: "A lot of what we invest in and how we look at the future comes from that book"
Seth Godin: "It’s such a good book but you can’t give it to someone now. I've tried; it doesn’t work.
You have to read it before you’ve been on the internet. Then it changes your mind."
Cameron Winklevoss: "Love [Snow Crash]!"
Alexis Ohanian: "Snow Crash is so good. I gotta re-read; it's been too long."
Marc Andreessen: "Snow Crash was wildly ahead of its time"
Naval Ravikant recommended 'Snow Crash' on Twitter.
One of Larry Page's recommended books.
Naval Ravikant: "One of my favorite books of all time."
Shane Parrish: "Reading [this book], along with Seneca, has really helped foster my interest in philosophy.
Sam Altman: "Great read."
Austen Allred: "[One of the books] that has inspired me the most or changed the way I live."
Arianna Huffington: "I discovered the book in high school and, yes, it was love at first sight."
Lyn Alden: "Meditations by Marcus Aurelius is perhaps the most absorbable [Stoic book]"
Anthony Scaramucci: "[One of] my top 5 books"
Elon Musk: "The Foundation series [is] fundamental to [the] creation of SpaceX."
Naval Ravikant: "I loved reading it as a kid"
Austen Allred recommended 'Foundation' on Twitter.
Cameron Winklevoss: "I have a couple [favorite books], to name a few, Isaac Asimov's Foundation, Frank Herbert's Dune, Daniel Mason's The Piano Tuner"
One of Sahil Lavingia's most recommended books.
This book was on Sam Altman's bookshelf.
Tim Urban: "A great biography on Musk"
Anthony Pompliano: "Found it even better than I anticipated."
Bill Ackman: "I loved [Ashlee's] book on Elon"
One of Austen Allred's top five all-time recommended books.
Stewart Brand: "Good book"
Charlie Munger: "One of the best business biographies I have ever read, and it's a very interesting family story too."
David Friedberg: "Hearing the story of the railroads and Standard Oil and what took place in this country is incredible"
Austen Allred: "[One of the books] that has inspired me the most or changed the way I live."
Anthony Pompliano: "One of the best books I read in 2017"
Joe Rogan: "It's fucking amazing."
Marc Andreessen: "Anytime anybody feels mopey about what's happening in their startup or in their life, this is the book to read to reset all the expectations."
Austen Allred: "This is some of the craziest stuff I’ve ever read."
Anthony Pompliano: "Have been a Goggins fan for awhile. The book didn't disappoint"
Tobi Lutke: "Wonderful"
Austen Allred: "Amazing book"
Alexis Ohanian: "It really made [me and my co-founder] think, 'Well, if these guys could do it, why can’t we?'"
Elon Musk: "Masters of Doom is a great book"
Bill Gurley: "The book is spectacular."
Palmer Luckey: "There is a reason we gave it to all employees at Oculus"
Brian Armstrong: "A compelling picture of how VR might play out.
One of Austen Allred's top five all-time recommended books.
Tobi Lutke: "A Guide to the Good Life is one of the best books I’ve ever read."
Marc Andreessen: "Best walk through the ancient/current philosophy of Stoicism. You can't control other people but you can control yourself, so do that."
Austen Allred: "[One of the books] that has inspired me the most or changed the way I live."
Fred Wilson: "A great one"
Austen Allred: "[One of the books] that has inspired me the most or changed the way I live."
Paul Graham mentioned this book on Twitter.
A worthwhile read for all builders."
One of Austen Allred's top five all-time recommended books.
Bob Iger recommended this book in 2016.
Keith Rabois: "A classic book for entrepreneurs to read"
Austen Allred: "[One of] my favorite books for understanding the history of Silicon Valley"
Austen Allred: "[One of the books] that has inspired me the most or changed the way I live."
Keith Rabois: "I highly recommend reading her book."
Patrick O'Shaughnessy mentioned reading and loving The Upside of Stress on Twitter.
Austen Allred: "[One of the books] that has inspired me the most or changed the way I live."
Tim Ferriss: "Beautifully written, simply written, and hilarious"
One of Richard Branson's top books to read in a lifetime.
Vinod Khosla: "This book tells the story of the world I have always lived, loved and believed in, despite the recent techlash."
Austen Allred: "[One of] my favorite books for understanding the history of Silicon Valley"
One of the books Keith Rabois recommends for entrepreneurs.
Austen Allred: "[One of] my favorite books for understanding the history of Silicon Valley"
One of Sam Altman's recommended books for young startup founders.
Chris Dixon: "One of my favorite history books"
Austen Allred: "[One of the books] that has inspired me the most or changed the way I live."